Activation Platform
ELECTROLUXA scalable digital platform designed to simplify how activation assets are shared across global markets.
OVERVIEW
To improve how retail campaigns, launch materials and brand assets are shared across European markets, we developed a centralised Retail Hub for Electrolux. The platform gives local markets easy access to up-to-date campaign assets, product information and guidelines, making it easier to find the right content while creating a more consistent brand experience across regions.
From the early concept phase, the ambition was to create more than a content library—it was about building a scalable platform that supports collaboration, simplifies day-to-day work and improves the way creative assets are distributed across markets. Today, the platform is continuously maintained and expanded with every product launch, and the concept has also been adapted for the Asian market.
My ROLE
Project Lead
Creative Direction
Stakeholder Management
Platform Strategy
Ongoing Platform Development
CLIENT & YEAR
ELECTROLUX
2025-ongoing